Business of HYPE

 
 

"People say your brand dies when you go to Urban," Mike Cherman says, "Enjoy making no money for the rest of your life. I've been in Urban since the first collection. So if that means I'm dead, I've been dead since day one." Here are some of the brands/companies/people mentioned in this episode: 00:12: Wexler’s Deli 1:30: Chinatown Market 1:40: Canal Street Market 2:53: Mike Cherman 4:15: eMac 6:00: RVCA 6:08: Univ 6:15: BBC Ice Cream 6:16: slvdr 6:32: R+D Omar Quiambao 6:40: Gourmet Blue Jordan's 7:05: 5 & A Dime 7:55: Krispy Kreme 12:02: Alphanumeric 12:03: Alyasha Owerka-Moore 12:04: Mirko Mangum 14:10: F.I.T. 14:11: Parsons School of Design 16:15: Prohibit 16:16: Chace Infinite 17:50: Noah Callahan-Bever 18:30: Reed Space 18:33: J. Scott 19:34: Nico from Staple 20:05: The Tombs Jail 20:50: Emeka Obi 20:51: The Hundreds 22:20: 94x50 / Game Seven 22:30: Nike 255 Elizabeth St 22:35: Nike Bowery Stadium 22:40: Doubleday & Cartwright 22:55: GoodwoodNYC 24:55: Ronnie Fieg / Kith 24:56: Soho House 27:00: Carolyn Davidson Swoosh Logo 30:47: Lqqk Studio 31:21: ICNY 31:40: Uniqlo 32:15: Colette 32:37: 40oz Van 34:00: Sarah Andelman 34:45: Without Walls Urban Outfitters 36:19: IRT 36:20: ASI Vendors 44:43: Lane Crawford 48:43: ICNY x Puma 49:50: Acronym 52:45: People Footwear 55:20: Vlad Elkin - Pleasures 56:06: I Love NY Shirt Shirt 59:13: Stray Rats 59:14: Ignored Prayers 60:50: Supreme & Carlyle Group 61:31: Frank Ocean Swoosh 63:52: Greg Mishka 68:20: Josh Vides AF1 76:58: Th-Oughts App

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Mike Cherman Talks Chinatown Market and all things bootleg

Host: Jeff Staple
In collaboration with: Bryght Young Things
Director: Daniel Navetta
Producer: Jade Chung/Hypebeast
Editor: Robert Marshall/Hypebeast

On episode 05 of Business of HYPE, Jeff sits down with designer and entrepreneur Mike Cherman, best-known as the founder of ICNY and Chinatown Market.

“The reality is,” says Mike, “that many people sit out there and say your brand dies when you go to Urban. It’s like, ‘Cool. Enjoy making no money for the rest of your life. Be cool—that’s great, fuck off.’” When commenters on Instagram and HYPEBEAST say that Chinatown Market “died” when it landed on shelves in UO retailers nationwide, Cherman retorts: “I’ve been in Urban since the first collection. So if that means I’m dead, I’ve been dead since day one.”


Listen all episodes here